SMS Marketing Blog
The Benefits of Using SMS Marketing
In today's market there is a need for innovative advertising methods in order to get your brand out there and make it well known. There have been highly evolved and innovative advertising methods created out there, and one of them is SMS Marketing. As a business owner, you might be interested in using this type of marketing on your products, but first, what is SMS Marketing?
SMS is an abbreviated form of Short Message Service, and these text messages are exchanged between mobile phones and have a 160 character limit. SMS makes use of unique networks that alert the recipient once the message arrives on his her phone, making it a fast and effective medium for personal communication. SMS marketing makes use of this message medium, and is more on building lists of mobile numbers to then send messages containing advertisements to those lists. It is up to the company or business on how they want to build and acquire lists, but one thing they have to do is to comply with the rules set by their own country. People should be able to hand out consent to be included in your list of SMS Marketing in one form or another. If a person hasn't solicited commercial messages or SMS marketing being sent to a device, then it is illegal to do so.
So now that the meaning of sms gateway marketing is established, it is time to delve into its numerous benefits for your business. There are a lot of advantages to using SMS marketing to get your product out there, some of these are:
First and foremost, a lot of people are on their cell phones nowadays constantly. Most everything can be done on your cell phones now, from ordering food, stuff to managing your business and work. SMS marketing takes advantage of this fact and sends SMS advertisements knowing that a lot of people will no doubt involuntarily read any SMS that arrives on their phone. Visit this website at http://www.huffingtonpost.com/young-entrepreneur-council/how-to-increase-sms-marke_b_10068984.html and know more about SMS.
Voice sms are also completely read unlike emails which can be disposed of without reading as they can be categorized as spam. This puts your ad at a greater chance of being read. Due to this fact, SMS marketing also has a higher response rate than most marketing strategies out there.
SMS marketing is also a relatively low cost marketing ploy, as bulk SMS marketing software come at a cheap price.